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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock Steps into Next Era of Lionel Messi Partnership with Launch of New Messi Chicken Sandwich

July 12, 2023

To welcome the soccer legend to the U.S., new namesake menu item is now available globally at Hard Rock Cafe locations and select Hard Rock Hotels & Casinos via in-room dining HOLLYWOOD, Fla., July 12, 2023 /PRNewswire/ — Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item “Made For You by Leo…

Seminole Tribe of Florida and Hard Rock International Honored with Freedom Award from PACT (Protect All Children from Trafficking)

June 27, 2023

Durante Blais-Billie of the Seminole Tribe of Florida accepts a Freedom Award from PACT CEO Lori L. Cohen to honor commitment to combat and prevent human trafficking. The Seminole Tribe of Florida and Hard Rock International have received a Freedom Award from PACT (Protect All Children from Trafficking) at the recent Freedom Awards Benefit at the Prince…

Opening Act: Construction Starts on Future Hard Rock Hotel & Casino Ottawa

June 08, 2023

New, Exciting Tourism Destination Will Open in 2025 and Feature 150-Room Hotel, Expanded Casino and 1,800 Seat Theater HOLLYWOOD, Fla., June 7, 2023 /PRNewswire/ — Construction has officially started on Ottawa’s newest tourism and entertainment destination, the future Hard Rock Hotel & Casino Ottawa. A groundbreaking ceremony, with guests using Hard Rock’s legendary guitar-handled shovels, was held on June 6 at…

Hard Rock International Encourages All to “LOVE OUT LOUD” this Pride Month with New Limited-Edition Retail and Series of Global Events Throughout June with HALSEY

June 02, 2023

Hard Rock Honors Partnership with Multi-Platinum, Genre-Bending Artist Halsey with $250,000 Donation to LGBTQIA+ Causes via the Hard Rock Heals Foundation HOLLYWOOD, Fla., June 2, 2023 /PRNewswire/ — Hard Rock International is celebrating its ongoing support of the LGBTQIA+ community during Pride Month, bringing to life the brand’s core founding mottos, “Love All, Serve All”…

2023 Impact 50: Keith Sheldon

May 18, 2023

President of Entertainment, Hard Rock International & Seminole Gaming Joining Hard Rock International and Seminole Gaming in the middle of the pandemic gave Keith Sheldon the chance to look at the entire company – a massive international organization based in South Florida with properties, including hotels, restaurants, cafes and casinos, in 70 countries – and…