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News & Press Releases

Stay up to date on the latest announcements, press releases, and happenings at Hard Rock.

Hard Rock International's PINKTOBER Auction Open with Exclusive, Autographed Lionel Messi Cleats and Oracle Red Bull Racing Gear to Raise Funds for Breast Cancer Research & Awareness

October 31, 2024

HOLLYWOOD, Fla., Oct. 31, 2024 /PRNewswire/ -- For its 25th annual PINKTOBER fundraising initiative for breast cancer research and awareness, Hard Rock International is proud to team with its esteemed athlete partners to host an auction of exclusive sportswear with all fan bids benefitting the fight against breast cancer. Standout auction offerings include Hard Rock brand ambassador

Pinktober - Red Bull Racing and F1
Hard Rock International and Lionel Messi Celebrate Continued Partnership with "Captain Messi" Superhero Toy, Kids Menu and Retail Collection

October 23, 2024

Lionel Messi surprised families at event featuring character reveal and new Hard Rock kid's menu offerings

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Lionel Messi at launch event with a group of kids
ORACLE RED BULL RACING AND HARD ROCK INTERNATIONAL EXPAND GLOBAL ALLIANCE FOR RACING, MUSIC AND TRAVEL FANS

October 01, 2024

The renewed multi-year partnership is kicking off during Hard Rock’s PINKTOBER with an auction of Max Verstappen- and Sergio Perez-autographed racing overalls, benefitting Wings For Life and breast cancer research through the Hard Rock Heals Foundation

Hard Rock signage
Hard Rock Hotel & Casino Tejon Stages Topping Off Ceremony

October 01, 2024

New casino, hotel and entertainment complex set to open in late 2025

Tejon Indian Tribe Chairman, Seminole Tribe of Florida Chairman, and Hard Rock executives